The word’s been out for some time already but search engine giant Google has officially launched Google Print Ads, which is basically a version of its Google Adwords incarnated in print form.
It is interesting to note how Google is extending its reach beyond that of the internet sphere and muscling in on territories traditionally dominated by advertising agencies and other media companies. I can imagine them peeing in their pants now. Should they be worried at all? What’s to stop Google from moving on to the radio and television mediums? The Google empire is growing every year and they are on the prowl for other lucrative channels.
Personally I find the idea a little disturbing. Imagine seeing Google EVERYWHERE you turn… Google Radio Ads, Google Television Ads, Google Bus Ads, Google Billboards, Google YellowPages. It’s a freaking scary thought.
No doubt Google may be trying to grab a slice of the pie, but its mainstay and strongest influence is still the internet medium. At this point, it may be too early to tell whether Google Print Ads will create any impact on the media landscape.
