This post is in response to this year’s Blog action day, the theme of which is Poverty.
I’ve always been a firm believer that the only way to permanently break the cycle of poverty is through education. Which is why I was delighted recently to come across this initiative call Room to Read.
What’s all the more inspiring is the the founder, John Wood, previously a high-flying executive at Microsoft, quit his very well-paid job to start up this organisation.
I’ll make a note to get involved with the organisation next year. What little we can contribute, makes a big difference in the lives of impoverished children.
Gosh! It has been 3 months since I’ve updated my blog. The main excuse being my course… I’m learning that juggling work and studies is so tiring! Now that the term is over, I can kick back and have a little break. Well one interesting thing is that inspite of not updating this blog, I discovered that I am still getting traffic, sometimes from the most faraway places, oddly enough. I hope to regain my momentum and blog more regularly, especially on PR and social media.
And of course, this month I start my new job at Sony Asia Pacific, where I’m part of the regional webcomms team. This is the first week so far, and already the learning curve is steep.
On a more personal note, I joined the big Three O club this month. I thought I was suppose to be like either very scary or exhilarating, depending on how you look at it. But I was like, hmm, okay. There’s other changes that I’m making in my life and here’s to a brand new start to brand new beginnings.
p/s Keep coming to my blog! :D
Posted in Asia
May our light shine brighter
May our love grow stronger
May we grow in grace and go in peace
May we have courage to walk the road less travelled
May we have strength to overcome all obstacles
And may the new year bring renewed hope for all things good
Here’s wishing everyone, and you my dear blog readers – a Merry Christmas and a Happy New Year!
Posted in Holidays
Some of my favourite pics from my recent trip to Japan.
While in the process of completing an assignment, I came across a recent article by washingtonpost.com highlighting how Google is being used to manage our online reputation. Because of the simple fact that Google indexes millions of pages a day, information previously only accessible via hardcopy records are now freely available over the internet. If there is an online identity, there is online reputation vis a vis social networks, blogs and community oriented sites like YouTube.
The article mentioned a new company called Reputation Defender. I visited their website and found that, unsurprisingly, most of the founders and management team are actually non-communications professionals with prior expertise in areas like technology, law, software application and business development. The magic behind online reputation management is actually search-engine optimization (SEO) techniques. Theoretically, anyone who knows their way around the internet and who are tech-savvy can employ SEO techniques in the same way Reputation Defender does.
I feel that the problem with such “reputation specialists”, is that without the benefit of formal training in public relations, how would they see the bigger picture because the truth is you cannot separate online reputation from the ‘offline’ reputation because one affects the other. These should be managed synergistically. Reputation management therefore is best left to PR professionals. In the same vein, PR and communication agencies must learn to harness this technology because reputation management, whether online or offline, will be an important element in the communication mix of the wired generation. As PR continues to evolve, online reputation management will become an important aspect in the overall communication strategy.